About JeevikaSetu

Hundreds of millions of people work in India's informal economy. Too often they wait at a chowk for uncertain work, depend on intermediaries, and have no portable record of their skill or reliability. On the other side, families and small businesses struggle to find help they can trust.

JeevikaSetu bridges that gap. We let a Setu Partner build a verifiable reputation simply by speaking, and let a Setu Client find verified, nearby help in seconds.

• 100% Voice-Native. From creating a profile to accepting a job, the platform works through natural voice in local languages — designed for users who don't type.
• Tatkal Instant Booking. Emergency plumber, driver, help right now? We broadcast to the nearest available Setu Partners and connect you in minutes.
• Trust by Design. Identity verification via DigiLocker (Aadhaar e-KYC), Trust Scores built from real work, masked calling, SOS, and live tracking.
• Women-First Safety. Masked numbers, women-only job preferences, and a safety architecture designed around the realities of domestic work.
• Dignity as a Feature. Every Setu Partner is treated as a professional with a name, a reputation, and a growing career — not a faceless "worker".
• Career Passport. A portable, verified digital identity that workers carry from job to job, building a permanent, verifiable reputation.

JeevikaSetu is built and operated by VariableWork Consulting Private Limited (CIN: U78300UP2026PTC243050), a DPIIT-recognised, women-majority startup based in Indirapuram, Ghaziabad. Our first pilot serves the Saya Gold Avenue community.

We are a registered requester organisation on the API Setu platform of MeitY, enabling us to integrate with DigiLocker (Meri Pehchaan) and EntityLocker for trustworthy identity verification.

• Tier G — Vouched: Peer-vouched by a community member.
• Tier V — Verified: Identity verified via DigiLocker / Aadhaar e-KYC.
• Tier B — Background Verified: Full background check completed with a contracted verification partner.